Whatsapp Group Hacks — Increase Engagement and Growth
If you are a community builder / creator / company running whatsapp groups for
- Solving a genuine problem of your target audience
- Promoting your product / service
- Course coordination of your batches
- Building customer satisfaction index
Then keep reading below…
As a community owner, it is important to segregate the group member across categories so that you can
- Target the active members for making them your advocates
- Engage with the passive ones to make them active
- Awake the dormant members increased engagement
So what exactly are these categories?
- Active and engaged- People who are reading every message and replying or posting their doubts and queries
- Passively engaged- Someone who is reading 90% of the messages and seldom reacting or commenting
- Dormant- Someone who is reading less than 40% of the messages
What if you target them in categories though?
- You would be able to sell them your product
- You could make them advocates of your community and product
- You can increase the interactions in your community
- You can create a pull to your community
- You would be able to create a word of mouth for your community
If you are confused on how to do this…
Checkout Whatlist
How can it help?
1/ Track the members who continuously comment and post in the group along with the read percentage
2/ For a general rule, you can categorize people as follows-
- One with more than 10 messages and 80%+ read messages — Active and Engaged
- One with more than 40%+ read messages — Passive and Engaged
- One with less than 40% read receipts — Dormant
3/ AI to generate group summaries (of what’s missed), relevant posts to share, highlight achievements for recognition
4/ Personally reach out to group members with AI suggested replies.
If we know who to reach based on how they are active in the group, we can personalize our communication. For example -
- rewards and recognition to active and engaged members
- Motivating passive members to start messaging and replying in the group
- Sending group activity summary to dormants.
Note — We have launched a WhatsApp Announcement Group, where we share Whatsapp Tips, Tactics, Automations, other Whatlist features, checklist, guides and How-To’s regularly
Please join using this link
More from me
Here’s some great articles on Go-to-market strategies:
- First 25 users from a Whatsapp Group in 2 weeks
- Whatsapp Funnels — 30% Increase in Conversions — Tips & Tactics
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