How to avoid getting blocked on WhatsApp as a Marketer?

It is easy to get blocked on Whatsapp as a marketer.

It is because being a marketer involves reaching out to a large group of unknown people, in order to find leads and build connections.

Reaching out to a group of unknown people on WhatsApp without a proper plan and added value can get you banned.

So here is a list of steps you can follow to avoid getting banned on Whatsapp, as a marketer:

Before starting any marketing initiative on Whatsapp, make a list of activities that a marketer does on Whatsapp.

For example, some of these items may include (depending on your use case)-

- Sending messages to a large list, consisting of unknown people

- Engaging in the Whatsapp communities including your target audience, in order to find new leads and to build connections

- Launching and managing a Whatsapp group or a community of target group around your field of expertise, for problem solving, collaboration and networking

- Sharing updates about your startup with existing connections in your network

Next, you need to identify the activities which may lead to you getting banned on Whatsapp, for example sending messages to a massive list of unknown people

Now, if the list of people you need to approach are unknown, and they have not already added you to their contact book,

1. Make a list of unknown contacts containing 20 members each
2. Make a message with an extraordinarily valuable resource (ebook, guide, cheatsheet, etc.). Send this message with a CTA to get them to save your number and to reply ‘Hi’ to you in the chat. We are doing this to get them to save your number, and for the Whatsapp algorithm to mark this as a genuine conversation, rather than a spam.
3. Make sure to try and schedule messages every alternate day to each list. It may not be an efficient way to reach the masses, but even if you have a 1000 people in your target audience, you will be able to reach all of them in 14 weeks without getting blocked.

In case its a list of known people,

1. Make a list of 50 people in each list.
2. Send them a personalized message with content that is valuable, not just promotional. The CTA on these messages should be to reply or react to your message.
3. The Whatsapp algorithm will mark it as a genuine conversation and not a spam, as people are responding to it.
4. Every day, each list should receive your message. Again, it may not be the most effective way to reach the masses, but in just 3 weeks, you will be able to reach everyone, without the fear of getting blocked.

To do all of this in just 15 minutes, use Whatlist.io, a personalized broadcasting and intelligent networking platform that helped me scale my WhatsApp conversations.

Note — We have launched a WhatsApp Announcement Group, where we share Whatsapp Tips, Tactics, Automations, other Whatlist features, checklist, guides and How-Tos regularly

Please join using this link

More from me

Here’s some great articles on Go-to-market strategies:

1. Growth Playbook — Network Effects in SaaS (Part 3 of 3)
2. Whatsapp Funnels — 30% Increase in Conversions — Tips & Tactics

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